Buoyed by mobile, Black Friday shopping off to strong start

Buoyed by mobile, Black Friday shopping off to strong start

"Shoppers looking for discounts are getting better at using smartphones to quickly close the deal, and we are seeing better mobile conversion this season at over 10% growth".

Online fashion retailer ModCloth, for example, announced this year that its website would shut down on Black Friday and the company would donate US$5 million worth of merchandise to a non-profit organization.

"I think Black Friday has started off people's Christmas shopping, there's quite a lot of shopping bags knocking about".

Adobe Insights, which measures 80 percent of online transactions at 100 major US retailers, said mobile transactions are "hitting record highs" this holiday season.

Which day is best for discounts?

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"Thanksgiving will likely bump Cyber Sunday off the medal stand to become the third-biggest shopping day of the season, trailing only Black Friday and Cyber Monday".

Two factors seemed to have altered how people view Black Friday, said JoAndrea Hoegg, an associate professor at the University of British Columbia's Sauder School of Business.

Overall, Adobe estimates that consumers spent $30.39 billion online between November 1 and November 22 this year, up 17.9 percent from last year.

Based on Adobe Analytics data,$2.87 billion was spent online Thursday, an 18.3% jump over last Thanksgiving. Eastern Time, an 18.4% growth over a year ago. For years, Black Friday, the day after Thanksgiving, remained one of the busiest shopping days of the year, even though it is losing its preference these days with more and more online shopping. A massive amount WowWee Fingerlings are in stock and now the Black Friday live video show has launched on the Amazon Black Friday Deals Page.

If you're hoping to bag a bargain in technology, small appliances, cutlery, kitchenware or Apple products then Black Friday is best for you. "But I may go to Amazon, I may go to Nest or to Ecobee to buy myself a little bit of technology".

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