Amazon Tells Australian Retailers to Prepare for Orders From Thursday

Short Batch ice cream cart

The Amazon Australia site is still just books and movies for now, but online shoppers will no doubt be furiously hitting refresh over the weekend.

Amazon's products will be a mix of those it's acquired directly from suppliers and manufacturers and prices accordingly itself, and those that will be retailed by third-party sellers who will be using Amazon's platform to fulfil the transaction.

The sellers need to pass Seller Identity Verification to be part of the testing phase and "should be prepared to receive orders from this point onward" and having their pricing and stock ready.

Pundits have projected online spending in Australia will grow at an annualised 13.5 per cent over the five years to 2017-18, to reach $20.1 billion in the wake of Amazon's arrival in the market.

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Amazon has, however, set up a distribution warehouse in Melbourne city, on the country's east coast where four-fifths of the population live, and logistics analysts say this will help cut sometimes open-ended delivery times to one or two days. We are very excited to have you on board during this testing phase. Amazon earlier promised that they would be offering "hundreds of thousands of products", but whether these will be individual product types or the total available stock across all categories is still not clear. That day now appears to almost be upon us.

While Australia does not celebrate Thanksgiving, which falls on November 24 this year, a growing number of its flagging retail sector companies have adopted Black Friday as a day to promote sales ahead of the all-important pre-Christmas season.

'Amazon is definitely going to make a dent with the novelty and the buzz factor in the lead-up to Christmas, ' Mr Kilmartin said. Kilmartin stated that he also knows about similar promotional events scheduled at the railway stations in Sydney and Perth.

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