TBH, a mobile app that lets high school and college students compliment one another anonymously has been acquired by Facebook, the company announced Monday.
Facebook has locked its sights on teens around the world with the purchase of tbh, a polling app that has been a huge hit with under-twenties.
The free app presents users with multiple-choice questions where a random four friends from their contacts are the answers to complimentary questions like "Could win an Olympic gold medal for their eyeliner game".
Each question is review by the tbh team before the user can send it out.
Launched in August, tbh rocketed to the top of the app store, and it has since been downloaded by more than 5 million people who have used tbh to send more than a billion messages.
TBH's sudden rise was enough to grab Facebook's attention (and money).
"When we met with Facebook, we realized that we shared numerous same core values about connecting people through positive interactions", the tbh team said in a statement.
As per the reports, Facebook has paid under $100 million for the startup app. When we met with Facebook, we realized that we shared numerous same core values about connecting people through positive interactions. "Most of all, we were compelled by the ways they could help us realise tbh's vision and bring it to more people", "tbh" said. "Going forward, your experience on tbh won't change and we'll continue to build the features you love-now with plenty more resources".
Meanwhile, Facebook would not provide any more details about the deal, but the firm is clearly eager to snap up the next big thing in its infancy, save it become another competitor like Snapchat.
It's not yet clear how the addition of tbh's team will impact Facebook's services and overall mission. According to a release on the app's site, the company believes that after expanding communication, the internet's "next milestone will be around meeting people's emotional needs".
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