Amazon unveils Prime discounts, Lockers at Whole Foods

Customers shop at a Whole Foods Market

Amazon and Whole Foods Market have announced that online giant's acquisition of the food retailer will close on Monday (28 August). Once it does, the companies are planning sea changes, including special discounts for Prime members, and cheaper food for everyone. The company also said certain Whole Foods products will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now.

In celebration, Amazon is lowering prices on popular items in Whole Foods stores.

The S&P 500 Food Retail index closed down nearly 5 percent as more than $10 billion was wiped off the market value of big food sellers. And it will turn them into Amazon customers and advance its bid to become the dominant player in all of retail - the so-called everything store.

"Amazon can come in and price items very low", he said.

Jeff Wilke, chief executive of Amazon Worldwide Consumer, said that the company wants to make sure everyone can afford to eat well.

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When Whole Foods first debuted in my area about 15 years ago, I was excited to start buying organic and be able to seek out healthier options to common ingredients found at my local supermarket. In the 23 years Amazon has been in business, he has done it again and again - with books, diapers and now groceries - fundamentally changing entire retail categories.

Discounts are not the only reason shoppers use Amazon - selection and convenience are others - but Bezos has never been shy about starting price wars that inflict pain on rivals. Whole Foods Market Inc. was founded in 1978 and it is an established US supermarket chain that only features foods without artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. Kroger's stock was down 8.3 percent and Sprouts Farmers Market went down 6.6 percent.

When Amazon purchased Whole Foods, the chain had about 460 standalone stores.

Students subscribed to Amazon Prime's student option and Amazon Prime members will receive additional benefits and in-store savings in the near future, according to the press release.

Online retailer Amazon is to slash prices at U.S. supermarket chain Whole Foods Market Inc in a move which could threaten supermarket rivals. Soon they will also get deals on Whole Foods purchases. Walmart has also significantly increased its investment in online shopping through acquisitions to better compete with Amazon on its main turf. Walmart, which has the largest share of the USA grocery market, is expanding its grocery delivery service with ride-hailing service Uber and announced Wednesday that it will join forces with Google to let shoppers order goods by voice on Google devices.

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