Walmart, Google Unite Voices vs. Amazon

Doug Mc Millon Wal Mart Store Inc. Chief Executive Officer Doug Mc Millon speaks at the Wal Mart shareholder meeting in Fayetteville Ark Wal Mart Annual Meeting Fayetteville USA

Through Google Assistant, a customer would be able to place orders based on previous purchases that were bought through Wal-Mart's Easy Reorder feature.

Walmart also plans to integrate its quick reordering tool into the tech company's same-day delivery service, Google Express.

By the end of September, Wal-Mart customers can link their store accounts to Google's Express shopping service and use voice-activated Google Home speakers to buy hundreds of thousands of items for delivery.

"That's why it makes sense for us to team up with Google".

In another direct challenge to Amazon, Walmart also said Wednesday it will be introducing voice shopping to fresh grocery purchases across the US sometime next year.

By partnering with Google, Walmart will be able to compete in the digital segment with Amazon.

Walmart announced Monday that it's expanding its grocery delivery service with ride-hailing service Uber, and it's been testing same-day delivery service with Deliv at Sam's Club in Miami.

Under the tie-up, shoppers can make purchases via voice-enabled Google Home devices.

"The move is an intelligent and natural joint venture for both Walmart and Google, in our opinion, given that Amazon's Alexa was more/less closed off to other retailers", Grom said.

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Google and Walmart announced a new partnership by adding Walmart into the Google Home speaker ecosystems.

Partnering with Amazon's Alexa was out of the question for Walmart, as they are fierce rivals and Amazon's voice commerce model is more of a closed one, notes Recode.

Amazon's goal is to open 2,000 grocery stores within the upcoming decade, and 20 in the next two years, according to Business Insider.

Consumers now can use Google Assistant to order from Costco and Target, but Walmart says it is the first to make account histories accessible. Another company that has a reputation of storing everything they know about you.

Walmart says it will be tapping its 4,700 USA stores and its fulfillment network next year to offer more kinds of customer experiences using voice shopping.

Wal-Mart holds the biggest share of the USA grocery market of any retailer, with a network of almost 4,700 stores that the company says are located within 16 kilometers of about 90 percent of the United States population.

Here's how it'll work: Existing Walmart customers can link their Walmart account to Google in order to receive personalized shopping results based on your online and in-store Walmart purchases.

Above all, Walmart has been taking aggressive steps like offering hefty discounts, free shipping or more to reach an array of customers through online retailing.

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