High quality video streaming to be cut for Verizon customers

Verizon

The Go Unlimited plan offers truly unlimited data, talk and text, as well as mobile hotspot capabilities.

Starting Wednesday, Verizon will offer two variations of its unlimited plan: a budget $75 per month "Go Unlimited" option with AutoPay and an $85 per month "Beyond Unlimited" plan (again, with AutoPay). Subscribers on this plan could be throttled at any time if the network is congested even at the beginning of a billing cycle. 4K streaming will no longer be an option on Verizon's wireless network, as there's no option to completely un-throttle video moving forward under these new plans.

Now, every network, including T-Mobile, strains the definition of "Unlimited", and most include some kind of throttling and usage cap.

Customers who buy a new unlimited data plan can get higher-quality video for an extra $10 per month.

If you already have one of the old unlimited plans, you can keep it without having to choose between the two new ones. Unlimited mobile hotspot data is capped at 600 Kbps and streaming video is limited to 480p for smartphones and 720p for tablets. Mobile hotspot receives up to 15GB of high speed data before being slowed down to snail speeds.

Verizon did not immediately respond to PCMag's request for comment, but these changes are slated to go into effect starting tomorrow, according to the reports.

And of course, Verizon is trying to spin this as being a good thing for customers.

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Business Unlimited: Price varies.

This is a significant change for Verizon compared to their initial launch of their unlimited plans.

1080p will be the highest resolution provided on tablets, effectively ruling out 4K video on Verizon's mobile network. So, anytime there is network congestion, the company will throttle your data speed. But for now, mobile customers with high-res displays will have to deal with lesser quality video than ever before.

"We're really managing our network in a way to be able to expand unlimited data to more people", Verizon marketing executive Angie Klein told Ars yesterday.

Other carriers have been launching aggressive promotions in recent months.

While this sucks for Verizon customers, competitors also throttle video.

Unlimited data returned to Verizon in February, but the carrier reportedly has some changes in the works, and you might not like them. "Our network has never been stronger", Klein said. Video optimization is a non-discriminatory network management practice created to ensure a high quality customer experience for all customers accessing the shared resources of our wireless network.

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