Why Fox News Is Finally Dropping Its Ridiculous "Fair & Balanced" Slogan

Fox News Is Dropping Its 'Fair & Balanced' Slogan

The network's new tagline, according to New York's sources, will be "Most Watched". He characterized mainstream media as being news being pulled in an unfair and liberal direction.

Confirming the move as an attempt to distance the network from the now-deceased Ailes, one exec told Sherman the "Fair and Balanced" slogan, coined by Ailes and used since the network's 1996 launch, was "too closely associated with Roger".

In an obituary, Fox News rival CNN wrote that Alies "ruled Fox with an iron fist".

A Fox News spokesperson told NY that the new tagline won't have any effect on the channel's editorial policies or its programming. With cognitive dissonance more acceptable than ever among Fox News' core audience thinks to the misadventures of Donald J. Trump, one might think that the slogan would still pay dividends for the network. After resigning from his position, he reportedly went on to advise then-presidential candidate Donald Trump who defended Ailes.

Ailes, 77, died on May 18 at his home in Palm Beach after he was hospitalized for several days due to injuries sustained from a fall. As the "Intelligencer" report noted, Fox executives chose to drop the phrase because it had "been mocked" and was "too closely ssociated with Roger".

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"I will say the same thing".

The right-leaning news network begun a raft of changes following Alies' departure.

As Brooks Barnes and Sydney Ember detailed in an April New York Times Magazine feature, Rupert Murdoch's sons have pushed for big changes in Fox News' culture since taking over the family business empire two years ago.

Ailes would also use "fair and balanced" as a measuring stick on whom to hire.

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