Lyft joining forces with Jaguar Land Rover in tech venture

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"We are excited to collaborate with a leading platform like Lyft not only on developing premium mobility solutions but also devising innovative solutions to the transport problems that Jaguar Land Rover's customers face", InMotion's Sebastian Peck.

Jaguar Land Rover has disclosed a $25M investment into ride-sharing company Lyft. This is a digital carpool business that provides medical transport of a non-emergency nature.

Lyft has proven to be aggressive with partnerships, forging a massive partnership with GM past year and a recent collaboration with Google's Waymo.

Lyft also has a partner in General Motors, which previous year invested $500 million in Lyft and, according to reports, plans to deploy thousands of self-driving Chevy Bolts through Lyft by 2018.

The Uber rival will also be provided with a fleet of vehicles by JLR to test the driverless technology on. Its investment in Lyft was part of the start-up's $400m fundraising round in April, but had not been disclosed until now.

Great Britain's largest automaker will be allowed to test its autonomous vehicles in Lyft's ride-hailing network.

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Lyft has similar deals with Alphabet's self-driving unit Waymo, as well as GM, the auto giant which bought self-driving startup Cruise Automation for more than $1 billion.

"Different partners have different skill sets, and this is such a big opportunity", said John Zimmer, Lyft's co-founder and president.

Jaguar Land Rover isn't the first company to hitch itself to Lyft's wagon, in stark contrast to the deal over at Uber.

Uber, too, has brought automakers to the table around self-driving services and making use of its ride hailing platform for mobility service offerings.

"This partnership will help us achieve that ambitious goal", he added.

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