Instagram Rips Off Snapchat, Again - This Time with Face Filters

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Starting today, eight different filters will be available on Instagram which will work regardless of whether the front or back camera is being used to capture the photo or video. Instagram says no. At TechCrunch Disrupt, the company's product head Kevin Weil explained why. In the Stories feature, users can add a hashtag sticker to add more content to a story.

Yup, that's right. Less than a year after introducing Stories, face filters are finally being added to Instagram.

It looks more like what you can do on Snapchat - and it was probably the biggest advantage it had over Instagram, until now.

Читайте также: Cyber attack hits 200000 in at least 150 countries - Europol

Instagram has copied Snapchat's lens feature that applies augmented-reality masks to people's faces. There aren't quite as many filter options to choose from, and it's unclear if Instagram will refresh its filters regularly like Snapchat does, but it's not a bad start.

Stories, where users post short video clips to a running diary throughout the day, has taken off on Instagram, where it claims to have 200 million daily viewers for the feature. As simple as creating videos that play in reverse, the Rewind function adds a new way for users to get creative. Sound familiar? That's because it's a feature Snapchat is known for - and Instagram is, yet again, taking an idea from its rival. This lets you fill the entire image with color, then selectively erase sections to reveal the photo beneath. And like Snapchat, some also work when you snap a selfie with a friend. You can access them by downloading the new 10.21 update on the App Store or Google Play Store.

People watching your story will be able to tap the hashtag sticker or text to visit the hashtag page and explore related posts. "Kudos to Snapchat for being the first to stories, but it's a format and it's going to be adopted across a wide array of platforms".

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