Apple finally upgrades the Mac Pro, admits the trash can design sucks

Apple Will Ship A Pro iMac Later This Year

Given that these are GCN 1.0 GPUs with the D700 equivalent to AMD's old HD 7970, we can't really recommend them. It may also stem from an understanding that the product line has an importance to Apple's business that goes beyond its direct revenue impact.

Now Apple says it is ready and already working to change this, with worldwide marketing boss Phil Schiller revealing during the talk that the company was in the process of "completely rethinking the Mac Pro", but said we wouldn't see any results of that this year. Apple is also planning on creating a brand new Pro display to assist the system when it releases eventually, which will not be any time this year, but next year is more likely. On top of that, Apple is working on some products that may be even more exciting than the Mac Pro, including the iMac and a successor to Apple's now-dead Thunderbolt Display line. This is probably why the company has finally realized to up its game and get the interest behind the Mac Pro started again.

And Apple made the Mac Pro nearly completely dependent on its Thunderbolt connections to connect to external hard drives, RAID arrays, and specialized equipment, another factor that rankled the creative/pro crowd, who were accustomed to the internal slots and bays offered by the Mac Pro's earlier incarnation.

Schiller also confirmed Apple will update the iMac: "We have big plans for the iMac", he said. There are no definite details on the progress being taken with regard to development of these systems, but 2018 will be a promising year for Apple to branch out and become a formidable player in the performance PC segment. And with good reason: The company hadn't upgraded the Mac Pro for more than three years, and when it did upgrade the MacBook Pro many creatives use, many thought the device was underpowered and overpriced.

Let's say you're Apple. "And if we've had a pause in upgrades and updates on that, we're sorry for that - what happened with the Mac Pro, and we're going to come out with something great to replace it".

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In essence, this is Apple arguing with my claims in "Understanding Apple's Marginalization of the Mac" (21 November 2016) that the iOS platform reigns supreme within the company and conceding the point Josh Centers made about the slippery slope of losing pro customers in "What Apple Can Learn from Airwalk" (6 February 2017). "We have a team working hard on it right now, and we want to architect it so that we can keep it fresh with regular improvements, and we're committed to making it our highest-end, high-throughput desktop system, designed for our demanding pro customers", Schiller said, according to Daring Fireball, while adding that "[The forthcoming Mac Pro], by definition, is a modular system - we will be doing a pro display as well".

This includes a new design that can handle the demands of professional users as well as make a base for easier upgrades to components, so you won't need to buy a new Mac Pro to get a faster computer.

If you haven't been following John Gruber, and you're a fan of Apple's products, you should definitely do so and read the rest of his post.

"I just want to reiterate our strong commitment there, as well.", Schiller said.

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